DAKOTA research
Do you ask yourself…

Do you really know your potential clients? What are their key preferences, behaviors and their fundamental motives for purchasing? What is their “buyer’s journey” like? What is their underlying customer typology? Are you doing everything possible to attract and serve these different segments based on their buying motives and key preferences? Are your customers really satisfied with their shopping experience? What is their degree of loyalty? By the way, do you know what factors generate customer loyalty for your business? And what about those who are not your customers, do you know exactly why they shop elsewhere? Do you know if you could find a cost-effective way to capture them?

Did you know?...

One hundred percent of companies quoted on the stock exchange utilize tools and systems to monitor customers’ shopping experience and their satisfaction. With these tools, they are able assess the ratio of prospects that convert to customers, how much of the competition they capture, and what customers they attract into loyalty programs.

We are specialist in:

Market research (quantitative analysis)
Customer experience metrics
The Buyer Journey (habits, influencers, decision-making processes)
Customer satisfaction and loyalty
Mystery shoppers
Focus groups (quantitative analysis)
Interviews with sector experts (quantitative analysis in trends and opportunities)
Impact of new product introduction
Research of potential prospects and buying motivation
Identification of KPIs
Event and campaign assessment
Research on network and channel satisfaction
Research on employee and other stakeholder satisfaction
Reality Bath
Network standards and standard auditing
(CAT) Estàndards de Xarxa i Auditoria d'estàndards
Ask us about our specialty in online studies noted for:
Low cost
Speed of execution and achieving outcomes
Quality and reliability
Friendly, open interaction
Broad reach
Ongoing monitoring
Targeted, focused recommendations and results